TY  - BOOK
AU  - Kardes,Frank R.
AU  - Cronley,Maria L.
AU  - Cline,Thomas W.
TI  - Consumer behavior
SN  - 9781133587675
U1  - 658.8342 KA CO 
PY  - 2015///
CY  - Stamford, CT, USA
PB  - Cengage Learning
KW  - Consumer behavior
N1  - Previously published: Mason, OH : South-Western, Cengage Learning, c2011; Includes bibliographical references and indexes; MARK936
N2  - Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior
ER  -