TY  - BOOK
AU  - Blakeman,Rich
TI  - The hybrid sales channel: how to ignite growth by bridging the gap between direct and indirect sales
SN  - 9780071845328
AV  - HF5438.4 .B596 2016
U1  - 658.8/7 23
PY  - 2016///
CY  - New York
PB  - McGraw-Hill
KW  - Sales management
KW  - Direct selling
KW  - Marketing channels
N1  - Other Titles:How to ignite growth by bridging the gap between direct and indirect sales; A hybrid sales channel - just exactly what do you mean by that? --   A story of a hybrid sales channel - how it all began --   The transition : moving from the boardroom to the change agent --   Cross-checking the model three ways --   Merging two methodologies to ignite growth --   Customer at the core : the MHI Global Sales System --   Infusing the sales system with ChannelPRO --   Preparing for territory-level execution of the hybrid sales channel --   Putting it all together - the hybrid sales channel coverage model --   Measuring and paying for the hybrid sales channel --   Making extraordinary things happen through company alignment --   Where do we go from here?
N2  - Shows how to merge two methodologies to ignite new growth; drive more sales, better sales, and faster sales; speak to your core customer using the MHI Global Sales System (trade mark); remove competition and confusion between routes to market; prepare for territory level execution and larger market coverage; improve company alignment; and more
ER  -