Henricks, Barbara Cave <br/><br/>
Mastering the new media landscape :  embrace the micromedia mindset 
Barbara Cave Henricks, Rusty Shelton 
 - Oakland, CA :  Berrett-Koehler Publishers, Inc.,  c2016. 
 - vi, 180 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Welcome to the age of micromedia --  2. Technology gives rise to new rules of communication --  3. Understanding the opportunities in micromedia --  4. Earned, rented, and owned : better together --  5. Discoverability and the future of marketing --  6. Online brand audit : getting your owned media infrastructure in shape --  7. Blogs, bylines, and killer content : what you can learn from traditional media --  8. The power of rented media --  9. Getting the most out of rented media --  10. Why traditional, earned media still packs a punch --  11. Take the stage : launch a speaking career --  12. Futureproof your media strategy. 
<br/><br/> This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message. 
<br/><br/><label>ISBN: </label>9781626565807 
<br/><br/><label>LCCN: </label>2015041814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet in public relations<br/>Internet marketing<br/>Digital media<br/>Information technology--Social aspects
<br/><br/><label>LC Class. No.: </label>HD59  / .H436 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/72