Media convergence handbook - vol.1 :  journalism, broadcasting, and social media aspects of convergence 
edited by Artur Lugmayr; Cinzia Dal Zotto 
 - Heidelberg :  Springer,  c2016. 
 - x, 429 p. :  col. ill. ;  24 cm. 
 - Media business and innovation .
<br/><br/>Preface.- Media Convergence - Some Introductory Perspectives.- Convergence Challenges in Journalism and Publishing.- Convergence and Broadcast Media.- Social Media Aspects of Convergence. 
<br/><br/> The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. 
<br/><br/><label>ISBN: </label>9783642544835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Convergence (Telecommunication)<br/>Mass media and technology<br/>Broadcasting<br/>TECHNOLOGY & ENGINEERING / Mechanical
<br/><br/><label>Dewey Class. No.: </label>302.23 ME DI