Furseth, Peder Inge <br/><br/>
Innovation in an advanced consumer society :  value-driven service innovation 
Peder Inge Furseth and Richard Cuthbertson 
 - Oxford :  Oxford University Press,  c2016. 
 - x, 190 p. :  ill. ;  24 cm. 
<br/><br/> This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation.     When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledge gap related to service innovation. 
<br/><br/><label>ISBN: </label>9780198705116 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management<br/>Organizational change<br/>Economic value added<br/>Business and Management
<br/><br/><label>Dewey Class. No.: </label>330 FU IN