TY  - BOOK
AU  - Todorovic,Milan
AU  - Bakir, Ali
TI  - Rethinking strategy for creative industries: innovation and interaction
T2  - Routledge research in creative and cultural industries management
SN  - 9780415730594
AV  - HD9999.C9472 T63 2016
U1  - 658.4/012 23
PY  - 2016///
CY  - London
PB  - Routledge
KW  - Cultural industries
KW  - Management
KW  - Arts
KW  - Mass media
KW  - Strategic planning
N1  - Includes bibliographical references and index; Preface 1. Understanding What Strategy Is (Co-authored by A Bakir and M Todorovic) 2. Methodology, Tools and Analytics 3. Emergent Strategic Configurations of Power 4. Strategy/Creativity Dialectics Applied 5. Business Modelling & Interactive Contexts 6. Ethical and methodological implications for research and practice Conclusions and implications
N2  - Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors.? With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners
ER  -