TY  - BOOK
AU  - Slade-Brooking, Catharine
TI  - Creating a brand identity: a guide for designers
SN  - 978-1780675626
PY  - 2016///
CY  - London
PB  - Laurence King Publishing
KW  - Brand name products
KW  - sears
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Design
KW  - Advertising
KW  - brand name products
N1  - Branding basics --  Brand anatomy --  Brand strategy --  The design process --  Research --  Analysis --  Concept development --  Delivering the final design
N2  - Creating A Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more
ER  -