Being strategic : plan for success; out-think your competitors; stay ahead of change
Erika Andersen
- New York : St. Martin's Griffin, c2010.
- xi, 273 p. : ill. ; 21 cm.
The castle on the hill -- Defining the challenge : how can we--? -- What is : pulling back the camera -- What's the hope : reasonable aspiration -- What's in the way : facing the facts -- What's the path : roadway first, then asphalt -- The art of crafting strategy -- Tactics that work -- Building on success -- The castle of you -- Inviting others into the process -- Crafting a strategic vision -- The art of facilitation -- Strategy as a way of life -- Castle-building for fun and profit.
Andersen outlines a model for success that places an emphasis on identifying and strategizing one's priorities. She metaphorically compares goals to a hilltop castle that one must reach by crossing bridges, outwitting trolls, and adapting to changing conditions.