Rajagopal,  1957- <br/><br/>
Darwinian fitness in the global marketplace :  analyzing the competition  
Rajagopal 
 - Basingstoke ;  New York :  Palgrave Macmillan,  c2012. 
 - xv, 295 p. :  ill. ;  23 cm. 
<br/><br/>
<br/><br/>Darwinism in business -- Understanding market competition -- Competitive advantage: analysis and strategy -- Competition matrix -- Competition versus cooperation -- Forecasting and fudge factors modelling -- Decision making -- Customer-centric business management -- Challenges ahead. 
<br/><br/> Darwinian fitness in the global marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalisation has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical (products- and services-led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, while firms that demonstrate strength for survival stay as the fittest among the competing firms. This volume discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms to survive in the global marketplace. The discussions in this book are built around the competitive frameworks based on systems thinking and delineate insights analysing the extensive survey of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics that will interest students and working managers. 
<br/><br/><label>ISBN: </label>978-1349350216 0230369081 
<br/><br/><label>LCCN: </label>2012540480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition<br/>Competition, International<br/>Globalization--Economic aspects
<br/><br/><label>Dewey Class. No.: </label>338.6048 RA DA