Piscione, Deborah Perry

The risk factor : why every organization needs big bets, bold characters, and the occasional spectacular failure Deborah Perry Piscione - New York, NY : Palgrave Macmillan, c2014. - 250 p. : ill. ; 24 cm.

"Our most revered business icons of the last few decades are the bold risktakers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today's stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation. The result is a static business culture that generates forgettable results--even as the world demands big solutions. So how do we get back in the risk-taking game? In The Risk Factor, Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must support risk-taking across the enterprise. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists, and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only for big, flashy mergers or acquisitions, but also for unorthodox choices in everything from leadership to corporate social responsibility. Drawing on case studies from a wide range of now-famous giants (Amazon, Netflix) and successful start-ups (Tesla, Box), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize"--

9781137279286

2014016535


Risk
Strategic planning
Value
Success in business
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Entrepreneurship

658.15/5