TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 9780470056233 (pbk. : alk. paper)
AV  - HF5415.13 .A23 2008
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; MARK344 MARK935
ER  -