TY  - BOOK
AU  - Jain,Vinod K.
TI  - Global strategy: competing in the connected economy
SN  - 9781138844247
AV  - HD2755.5 .J344 2016
U1  - 658.4/012 23
PY  - 2016///
CY  - New York, NY
PB  - Routledge, Taylor & Francis Group
KW  - International business enterprises
KW  - International trade
KW  - Globalization
KW  - Economic aspects
KW  - Strategic planning
N1  - Includes bibliographical references and index; Introduction: the connected economy -- Globalization: yesterday-today-tomorrow -- Globalization of industries and firms -- How to enter foreign markets -- How to compete in foreign markets -- How to grow in foreign markets -- Organization design for global operations -- Learning and capability building in the MNE -- Innovation in the MNE -- Leveraging opportunities in the connected economy
N2  - Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on emerging economies and their interaction with developed nations.      As the current global business environment is increasingly shaped-and connected-by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide readers with the insight necessary to connect, compete, and grow in a globalized business.      This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment
ER  -