Worsdorfer, Julia Sophie <br/><br/>
Evolution of household technology and consumer behaviour, 1800-2000 / 
Julia Sophie Worsdorfer 
 - London, United Kingdom :  Routledge,  c2017. 
 - x, 226 p. :  ill. ;  25 cm. 
<br/><br/> How has the washing machine changed the way we spend money? Using the washing of clothes as a microcosm of household economics, Worsdorfer examines the evolution of technology and practice over a period of growing industrialization. Becker's household production theory is critically assessed in terms of motivational and behaviour psychology, an alternative theory of consumer learning and advertisement analysis. This new evolutionary account of consumer behaviour marks a move towards a more individualistic approach to economics. The study will be of interest to economists, economic historians, sociologists and those researching the history of technology and gender studies. 
<br/><br/><label>ISBN: </label>9781848935952 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption (Economics) -- History--Social aspects<br/>Households-- History--Economic aspects<br/>Consumer behavior --History<br/>Technological innovations--History--Economic aspects
<br/><br/><label>Dewey Class. No.: </label>339.4​86838