Neuman, W. Russell <br/><br/>
The digital difference :  media technology and the theory of communication effects 
W. Russell Neuman 
 - Cambridge, Mass. :  Harvard University Press,  c2016. 
 - 369 p. :  ill. ;  25 cm. 
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<br/><br/> "Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher. 
<br/><br/><label>ISBN: </label>9780674504936 
<br/><br/><label>LCCN: </label>2015039005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information society<br/>Information networks<br/>Technology and civilization<br/>Information technology--Social aspects<br/>Information technology--Political aspects<br/>Mass media--Social aspects<br/>Mass media--Political aspects
<br/><br/><label>Dewey Class. No.: </label>303.48/33