Pavlik, John V. <br/><br/>
Converging media :  a new introduction to mass communication  
John V. Pavlik, Shawn McIntosh 
 - 5th ed. 
 - Oxford ;  New York :  Oxford University Press,  2016. 
 - xxxiii, 435 pages, 34 variously numbered pages ;   28 cm. 
<br/><br/>
<br/><br/>The changing media landscape. Mass communication and its digital Transformation -- Media literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age. 
<br/><br/><label>ISBN: </label>9780190271510 
<br/><br/><label>LCCN: </label>2015028062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Digital media<br/>Internet
<br/><br/><label>Dewey Class. No.: </label>302.23 PA CO