Küng, Lucy <br/><br/>
Strategic management in the media :  theory to practice / 
Lucy Küng 
 - 2nd ed. 
 - Los Angeles :  SAGE,  c2017. 
 - 248 p. :  ill. ;  25 cm. 
<br/><br/>Introduction PART ONE: STRATEGIC CONTEXT Sectors of the Media Industry Trends in the Strategic Environment Convergence and its Causes PART TWO: FROM CONTEXT TO CONCEPTS Strategy in the Media Industries Managing Technological Change Creativity and Innovation Cognition, Culture and Strategy Organisational Structure Leadership Conclusions 
<br/><br/> The first and only book to provide a comprehensive and accessible overview of strategic management in the media industry, covering all the most relevant strategy concepts and illustrating these with specially written examples from some of the best-known media organisation 
<br/><br/><label>ISBN: </label>9781473929494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management<br/>Strategic planning<br/>Management
<br/><br/><label>Dewey Class. No.: </label>302.23068 KU ST