Peter, Reed <br/><br/>
Strategic marketing planning / 
Peter Reed 
 - 2nd ed. 
 - South Melbourne :   Thomson Learning,   2006. 
 - xi, 316 pages :   illustrations ;   25 cm. + 1 CD-ROM (4 3/4 in.). 
<br/><br/> Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.	<br/> 
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<br/><br/><label>ISBN: </label>9780170128650 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Planning<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802 PE ST