Cluley, Robert <br/><br/>
Essentials of advertising / 
Robert Cluley 
 - London :  Kogan Page,  c2017. 
 - x, 226 p. :  ill. ;   25 cm. 
<br/><br/> Includes index. 
<br/><br/>About the author -- Acknowledgements -- About this book -- The essentials of advertising: what are advert -- Big questions : advertising, communication, rhetoric and persuasion -- Art or science : what do legendary advertisers think about advertising? -- Work, agencies and contexts : organizational perspectives on advertising -- Information and value : the economics of advertising -- The hierarchy of effects : the psychology of advertising -- The society of the spectacle : the sociology of advertising -- The magic system : cultural studies of advertising -- T he medium is the message : media studies and advertising -- The distorted mirror : advertising and ethics -- Where next? the new essentials of advertising 2 -- Index. 
<br/><br/> A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. 
<br/><br/><label>ISBN: </label>9780749478391 
<br/><br/><label>LCCN: </label>2017001498 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 CL ES