TY  - BOOK
AU  - Zeiser,Anne
TI  - Transmedia marketing: from film and TV to games and digital media
T2  - American Film Market Presents
SN  - 9780415716116 
U1  - 302.230688 ZE TR 
PY  - 2015///.
CY  - Burlington, MA
PB  - Focal Press, 
KW  - Mass media
KW  - Marketing
KW  - Digital media
KW  - Technological innovations
N1  - Includes index
UR  - https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii
ER  -