Managerial economics : principles and worldwide applications
Dominick Salvatore, Siddhartha K. Rastogi
- 8th ed.
- New York : Oxford University Press, c2016.
- xxiii, 613 p. : ill. ; 24 cm.
Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.