Williams, Steve <br/><br/>
Business intelligence strategy and big data analytics :  a general management perspective / 
Steve Williams 
 - Amsterdam :  Morgan Kaufmann is an imprint of Elsevier,  c2016. 
 - xxii, 217 p. :  ill. ;  23 cm. 
<br/><br/>
<br/><br/>Introduction : The Challenge of Formulating Business Intelligence Strategy 1. The Personal Face of Business Intelligence 2. Business Intelligence in the Era of Big Data and Cognitive Business 3. The Strategic Importance of Business Intelligence 4. BI Opportunity Analysis 5. Prioritizing BI Opportunities (BIOs) 6. Leveraging BI for Performance Management, Process Improvement, and Decision Support 7. Meeting the Challenges of Enterprise BI 8. General Management Perspectives on Technical Topics 
<br/><br/> Including exercises and case studies with road-tested advice, this book provides ideas for improving the business performance of one’s company or business functions, and emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies. -- 
<br/><br/><label>ISBN: </label>9780128091982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business intelligence<br/>Big data
<br/><br/><label>Dewey Class. No.: </label>658.472 WI BU