Park, Seung-ho <br/><br/>
ASEAN champions :  emerging stalwarts in regional integration  
Seung-ho Park, Gerardo R. Ungson, Jamil Paolo S. Francisco 
 - Cambridge :  Cambridge University Press,  c2017. 
 - xx, 247 p. :  ill. ;  23 cm. 
<br/><br/>Part I. The Antecedents of ASEAN Integration: 1. Our core arguments; 2. Mapping ASEAN integration; 3. Toward an ASEAN economic community --<br/>Part II. ASEAN Champions: Strategies for Enduring Success: 4. Preserving institutional legacy; 5. Leveraging market power; 6. Pioneering marketing strategies; 7. Deepening localization; 8. Fostering internationalization; 9. Building synergy; 10. Nurturing human capital --<br/>Part III. Strategic Imperatives and Policy Implications: 11. Implications for management and policy; 12. Epilogue. 
<br/><br/> "With a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015, the AEC unveiled initiatives to create a single market and production zone, a competitive and equitable region, and integrated links to the global economy. ASEAN Champions seeks to address the... 
<br/><br/><label>ISBN: </label>337.159 
<br/><br/><label>Subjects--Topical Terms: </label>--Southeast Asia--Economic integration--Southeast Asia--21st century--Economic policy--Southeast Asia--1945---Politics and government<br/>BUSINESS & ECONOMICS--General<br/>Economic policy<br/>Politics and government
<br/><br/><label>Dewey Class. No.: </label>337.159 PA AS