Sweeney, Brendan,  1950- <br/><br/>
Marketing and the law 
Brendan J. Sweeney, Mark Bender, Nadine Courmadias 
 - 5th ed. 
 - Chatswood, N.S.W.  LexisNexis Butterworths,  c2015. 
 - xxxi, 751 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/> Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain a competitive advantage in market place. 
<br/><br/><label>ISBN: </label>9780409338355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Australia--Law and legislation
<br/><br/><label>Dewey Class. No.: </label>343.94084 SW MA