TY - BOOK AU - Sweeney,Brendan AU - Bender,Mark AU - Courmadias,Nadine TI - Marketing and the law SN - 9780409338355 U1 - 343.94084 SW MA PY - 2015/// CY - Chatswood, N.S.W. PB - LexisNexis Butterworths KW - Marketing KW - Australia KW - Law and legislation N1 - Includes bibliographical references and index N2 - Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain a competitive advantage in market place UR - https://uowd.box.com/s/cxwtfvj6w2cpiex8vwo6s6yc7q7lxsn4 ER -