Behavioral economics and healthy behaviors :  key concepts and current research  
 Behavioural economics and healthy behaviours 
Edited by Yaniv Hanoch, Andrew J. Barnes, and Thomas Rice 
 - New York :   Routledge,   2017. 
 - xii, 236 p.  23 cm. 
<br/><br/> Includes index. 
<br/><br/> The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age. 
<br/><br/><label>ISBN: </label>978-1138638211 
<br/><br/><label>LCCN: </label>2016050012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics--Psychological aspects<br/>Medical economics
<br/><br/><label>Dewey Class. No.: </label>330.019 BE HA