TY  - BOOK
AU  - Camillus,John C.
AU  - Bidanda,Bopaya
AU  - Mohan,N.Chandra
TI  - The business of humanity: strategic management in the era of globalization, innovation, and shared value 
SN  - 9781138197466
U1  - 658.4012 CA BU 
PY  - 2018///
CY  - Boca Raton
PB  - CRC Press/Routledge
KW  - Social responsibility of business
KW  - Strategic planning
KW  - Globalization
KW  - Economic aspects
KW  - Technological innovations
KW  - Values
N2  - Companies across the world, for a variety of reasons, are committing to incorporating social responsibility into their business models and finding that their profits are growing and their long-term sustainability is enhanced -- building “humanity” into their business models as the driver of economic, environmental and social sustainability. The Business of Humanity (BoH) proposition leads to humane decisions and actions that will increase the profits generated and, importantly, reduce missteps when entering a new and untested market. It responds to humankind in business decisions by recognizing and demonstrating the innovation and revenue growth potential of emerging markets at the bottom of the pyramid. This book is based on the lessons drawn from case studies and offfers a commonsense rationale for the power of the BoH proposition. The framework is pragmatic -- a framework and a process -- and enables companies to develop and confidently implement value-adding strategies based on the BoH proposition
ER  -