Albarran, Alan B. <br/><br/>
The media economy 
Alan B. Albarran 
 - 2nd ed. 
 - Abingdon, Oxon :  Routledge,  2017. 
 - x, 210 p. :   ill. ;  23 cm. 
 - Media management and economics series .
 - Media management and economics series .
<br/><br/> Description based on print version record.<br/>Includes bibliographical references.<br/>Electronic reproduction. Ipswich, MA. Available via World Wide Web. 
<br/><br/> Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy -- References  
<br/><br/><label>ISBN: </label>9781138886087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects
<br/><br/><label>Dewey Class. No.: </label>338.4​730223 AL ME