TY  - GEN
AU  - Albarran, Alan B.
TI  - The media economy
T2  - Media management and economics series
SN  - 9781138886087
U1  - 338.4​730223 AL ME 
PY  - 2017///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Mass media
KW  - Economic aspects
N1  - Description based on print version record.
Includes bibliographical references.
Electronic reproduction. Ipswich, MA. Available via World Wide Web
N2  - Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy -- References
UR  - https://uowd.box.com/s/m2ugb9wghf01f4cwcyqrumecv5lnoxsj
ER  -