TY - BOOK AU - Lipschultz,Jeremy Harris TI - Social media communication: concepts, practices, data, law and ethics SN - 9781138229778 U1 - 302.231 LI SO PY - 2018/// CY - New York, NY PB - Routledge KW - Social media KW - Social networks KW - Online social networks KW - Law and legislation KW - Moral and ethical aspects N1 - Earlier edition: 2015; Includes index N2 - "In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"-- UR - https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii ER -