Usunier, Jean-Claude <br/><br/>
International & cross-cultural business research / 
 International and cross cultural business research 
Jean-Claude Usunier, Hester van Herk and Julie Anne Lee 
 - Los Angeles :  SAGE,  c2017. 
 - xvii, 178 p. :  ill. ;  25 cm. 
<br/><br/>Chapter 1: Introduction and OverviewChapter 2: Language and The Role of the Dominant CultureChapter 3: Design and ImplementationChapter 4: Ex-Ante - Methodological Issues in Cross-Cultural Business ResearchChapter 5: Ex-Post - Methodological Issues in Cross-Cultural Business ResearchChapter 6: Strategies for Improving the Relevance of Cross-Cultural Research in International Business. 
<br/><br/> Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.<br/><br/>Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations. 
<br/><br/><label>ISBN: </label>9781473975897 9781473975880 
<br/><br/><label>LCCN: </label>2016954964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Research methods
<br/><br/><label>Dewey Class. No.: </label>658​.049072 US IN