TY  - BOOK
AU  - Cochoy,Franck
AU  - Hagberg,Johan
AU  - McIntyre,Magdalena Petersson
AU  - Sorum,Niklas
TI  - Digitalizing consumption: how devices shape consumer culture 
T2  - Routledge interpretive marketing research
SN  - 9781138124899
U1  - 306.3 DI GI 
PY  - 2017///
CY  - London
PB  - Routledge
KW  - Consumption (Economics)
KW  - Consumer behavior
KW  - Digital media
KW  - Social aspects
N1  - Includes bibliographical references and index
N2  - Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.

Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption
UR  - https://uowd.box.com/s/k78aqq08661ow064bal9f13f0y25k0ma
ER  -