Barnes, Cindy

Selling your value proposition : how to transform your business into a selling organization Cindy Barnes, Helen Blake, Tamara Howard - New York : Kogan Page, c2017. - xv, 215 p. : ill. ; 24 cm.

Includes bibliographical references and index.

A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.

9780749479916

2017004825


Customer relations
Value
Selling
Organizational change

658.85 BA SE