Selling your value proposition : how to transform your business into a selling organization
Cindy Barnes, Helen Blake, Tamara Howard
- New York : Kogan Page, c2017.
- xv, 215 p. : ill. ; 24 cm.
Includes bibliographical references and index.
A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.
9780749479916
2017004825
Customer relations Value Selling Organizational change