TY  - BOOK
AU  - Barnes,Cindy
AU  - Blake,Helen
AU  - Howard,Tamara
TI  - Selling your value proposition: how to transform your business into a selling organization
SN  - 9780749479916
U1  - 658.85 BA SE 
PY  - 2017///
CY  - New York
PB  - Kogan Page
KW  - Customer relations
KW  - Value
KW  - Selling
KW  - Organizational change
N1  - Includes bibliographical references and index
N2  - A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition
ER  -