TY  - GEN
AU  - Pratten, Robert
TI  - Getting started in transmedia storytelling: a practical guide for beginners 
SN  - 9781456564681
U1  - 808.02 PR GE 
PY  - 2011///
CY  - La Vergne, TN
PB  - CreateSpace
KW  - Transmedia
KW  - Talk podcast
N2  - Getting Started in Transmedia Storytelling is a practical guide to developing cross-platform and pervasive entertainment. Robert Pratten is the founder of TransmediaStoryteller.com - an audience engagement company. Robert has a background in telecommunications marketing consultancy (pre-2000) and filmmaking (post-2000) having directed and produced two award-winning, critically acclaimed feature films, 'London Voodoo' and 'Mindflesh'. He is perhaps best known for his advice on transmedia storytelling at Culture Hacker and is the co-host of the Transmedia Talk podcast
ER  -