Elliott, Richard H. <br/><br/>
Strategic brand management / 
Richard Elliott, Larry Percy. 
 - Oxford ;  New York :  Oxford University Press,  2007. 
 - xiv, 265 p. :  ill ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0199260001 9780199260003 
<br/><br/><label>LCCN: </label>2006033911 
<br/><br/><label>Nat. Bib. No.: </label>GBA671687  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .E43 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/27