Good strategy, bad strategy : the difference and why it matters
Richard P. Rumelt
- London : Profile books, c2012.
- xii, 322 p. : ill. ; 20 cm.
Provides explanation on how to develop and take action on strategy, in business, politics and beyond. This title dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces.