Rumelt, Richard P.

Good strategy, bad strategy : the difference and why it matters Richard P. Rumelt - London : Profile books, c2012. - xii, 322 p. : ill. ; 20 cm.



Provides explanation on how to develop and take action on strategy, in business, politics and beyond. This title dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces.

9781846684814

2010050671


Strategic planning
Strategy
Planning

658.4012 RU GO