Peterson, Erik <br/><br/>
The three value conversations :  how to create, elevate, and capture customer value at every stage of the long-lead sale 
Erik Peterson ... [et al.] 
 - New York :  McGraw-Hill Education,  c2015. 
 - xvii, 232 p. :  ill. ;  24 cm. 
<br/><br/> Provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle. 
<br/><br/><label>ISBN: </label>9780071849715 0071849718 
<br/><br/><label>LCCN: </label>2015016488 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Communication in marketing<br/>BUSINESS & ECONOMICS / Sales & Selling
<br/><br/><label>Dewey Class. No.: </label>658.85 PE TH