TY  - BOOK
AU  - Peterson,Erik
AU  - Riesterer, Tim
AU  - Smith, Conrad
AU  - Geoffrion, Cheryl
TI  - The three value conversations: how to create, elevate, and capture customer value at every stage of the long-lead sale
SN  - 9780071849715
U1  - 658.85 PE TH 
PY  - 2015///
CY  - New York
PB  - McGraw-Hill Education
KW  - Sales promotion
KW  - Communication in marketing
KW  - BUSINESS & ECONOMICS / Sales & Selling
N2  - Provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle
ER  -