Entrepreneurship in the Arab World : ten case studies El-Khazindar business research and case center - Cairo : The American University in Cairo Press, c2016. - xii, 160 p. : ill. ; 24 cm.

"This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion. This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship"--Front jacket flap.

9789774167003


Entrepreneurship--Middle East--Case studies
Entrepreneurship--Africa, North--Case studies

338.040956 EN TR