Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 7th ed. - Fort Worth, TX : Harcourt College Publishers, c2001. - xxxii, 716 p. : ill ; 26 cm. - The Dryden Press series in marketing . - The Dryden Press series in marketing. .

Includes bibliographical references and indexes.

0030291798

00105310


Industrial marketing--Management--Case studies.

HF5415.13 / .H87 2001

658.8/04