Green, Andy, 1958-

Creativity in public relations / Andy Green. - 3rd ed. - Philadelphia : Kogan Page, 2007. - xii, 244 p. : ill ; 24 cm. - PR in practice series . - PR in practice series. .

Includes bibliographical references and index.

A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?

9780749448233 0749448237

2006035073


Public relations.
Creative thinking.
Creative ability in business.

HD59 / .G683 2007

659.2