Sterne, Jim,  1955- <br/><br/>
Artificial intelligence for marketing :  practical applications / 
Jim Sterne 
 - Hoboken, New Jersey :  John Wiley &​ Sons,  c2017. 
 - xix, 344 p. :  ill. ;  24 cm. 
 - Wiley &​ SAS business series .
<br/><br/> Includes index. 
<br/><br/> A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. 
<br/><br/><label>ISBN: </label>9781119406334 1119406331 
<br/><br/><label>LCCN: </label>2017019610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Artificial intelligence
<br/><br/><label>Dewey Class. No.: </label>658.80028563 ST AR