Clark, Kevin A. <br/><br/>
Brandscendence :  three essential elements of enduring brands / 
Kevin A. Clark. 
 - Chicago, IL :  Dearborn Trade Pub.,  c2004. 
 - viii, 247 p. :  ill ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0793183030 9780793183036 
<br/><br/><label>LCCN: </label>2004006707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Brand name products--Management.<br/>Brand name products--Valuation--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / C53 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/27