Glaesser, Dirk <br/><br/>
Crisis management in the tourism industry 
 Crisis management 
Dirk Glaesser 
 - London :  Routledge,  c2006. 
 - x, 270 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 2003.  Related work (?): Krisenmanagement im Tourismus. Frankfurt am Main : Peter Lang, 2001. 
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<br/><br/>Introduction to crisis management: Crises spheres of activity; Methods of analysis and prognosis; Strategic measures of crisis management; Crisis planning and organisational measures; Crisis management instruments; Bibliography; Index 
<br/><br/> The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. <br/><br/>Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction in order for the businesses involved to be more prepared for such events and how to handle their business in times of crises.<br/><br/>Using international up to date case studies this text discusses:<br/><br/>* The influential effect of the mass media<br/>* How crises effect the purchase decision process<br/>* Destination branding/image and its manipulation<br/>* Preventative crises management and strategies 
<br/><br/><label>ISBN: </label>9781138139800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Management<br/>Financial crises<br/>Crisis management
<br/><br/><label>Dewey Class. No.: </label>338.4791 GL CR