Fashion brand internationalization :  opportunities and challenges  
Edited by Byoungho Jin, Elena Cedrola 
 - North Carolina :  Palgrave, Macmillan,  c2016. 
 - xviii, 142 p. :  ill. ;  22 cm. 
 - Palgrave studies in practice: global fashion brand management .
 - Palgrave studies in practice: global fashion brand management .
<br/><br/> The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. 
<br/><br/><label>ISBN: </label>1137523360 9781137523365 
<br/><br/><label>LCCN: </label>2016943306 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising
<br/><br/><label>Dewey Class. No.: </label>687.0688 FA SH