TY  - BOOK
AU  - Jin,Byoungho
AU  - Cedrola,Elena
TI  - Fashion brand internationalization: opportunities and challenges 
T2  - Palgrave studies in practice: global fashion brand management
SN  - 1137523360
U1  - 687.0688 FA SH 
PY  - 2016///
CY  - North Carolina
PB  - Palgrave, Macmillan
KW  - Fashion merchandising
N2  - The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces
ER  -