Bertrand, Ina, 1939-

Media research methods : audiences, institutions, texts Ina Bertrand and Peter Hughes - 2nd ed. - New York : Palgrave Macmillan, c2018. - xiv, 385 p. ; 24 cm.

Includes bibliographical references and index.

This fully revised and updated second edition provides an accessible introduction to the research methods for studying media, communication and culture. In particular, the new edition considers how globalisation and digitalisation have changed the contexts, practices and content of media and the way that it is researched.

9781137552150

2004052830


Mass media--Research--Methodology

302.23072 BE ME