Lindström, Martin <br/><br/>
Buyology :  how everything we believe about why we buy is wrong / 
Martin Lindström 
 - London :  Random House Business,  2008. 
 - xi, 256 p. ;  18 cm. 
<br/><br/> Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely work. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what makes consumers tick. 
<br/><br/><label>ISBN: </label>9781847940131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Shopping--Psychological aspects<br/>Marketing--Psychological aspects<br/>Marketing research<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.834 LI BU