Entrepreneurship : starting and operating a small business
Steve Mariotti, Caroline Glackin
- 4th Global ed.
- Boston [u.a.] : Pearson, c2016.
- 565 p. : col. ill. ; 28 cm.
- Always learning .
Includes index.
Contents: Unit 1: entrepreneurial pathways Entrepreneurs recognize opportunities The business plan : road map to success Creating business from opportunity Unit 1: Case study: spanx Unit 2: Integrated marketing Exploring your market Developing the right marketing mix and plan Smart selling and effective customer service Unit 2: Case study: kitchen arts & letters, inc Unit 3: Show me the money : finding, securing, and managing it Understanding and managing start-up, fixed, and variable costs Using financial statements to guide a business Cash flow and taxes Financing strategy: debt, equity, or both? Unit 4: Case study: Lee's ice cream Unit 5 operating a small business effectively Addressing legal issues and managing risk Operating for success Management, leadership, & ethical practices Unit 4: case study: onlc training centers Unit 5: Cashing in the brand Franchising, licensing, and harvesting: cashing in your brand Unit 5: Case study: honest tea Appendix 1 Sample student business plan : University Parent, Inc Appendix 2 Bizbuilder business plan Appendix 3 Resources for entrepreneurs Appendix 4 Useful formulas and equations.
Summary: Textbook for Organizing Your Small Business 10145185 ; Financial Management for Small Business 10145186 ; Marketing Your Small Business 10145187 ; Entrepreneurial Service Management 10145188 ; Writing a Business Plan-Small Business 10145189.