Zichermann, Gabe,  1974- <br/><br/>
Game-based marketing :  inspire customer loyalty through rewards, challenges, and contests /  
Gabe Zichermann and Joselin Linder 
 - Hoboken, N.J. :  John Wiley & Sons,  c2010. 
 - xviii, 220 p. :  ill. ;  24 cm. 
<br/><br/>
<br/><br/>Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business. 
<br/><br/><label>ISBN: </label>9780470562231 0470562234 
<br/><br/><label>LCCN: </label>2009044774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty programs<br/>Customer loyalty<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812 ZI GA